Privacy Policy
Controller: Identbase GmbH, Industriestr. 24–26, 49716 Meppen, Germany · Tel.: +49 (0)5931 8779933 · Email: info@identbase.de
1. Information on the Collection of Personal Data and Contact Details of the Controller
1.1 We are pleased that you are visiting our website and thank you for your interest. Below we inform you about how we handle your personal data when you use our website. Personal data means all data with which you can be personally identified.
1.2 The controller within the meaning of the GDPR is Identbase GmbH, Industriestr. 24–26, 49716 Meppen, Germany, Tel.: +49 (0)5931 8779933, Email: info@identbase.de. The controller is the natural or legal person who, alone or jointly with others, determines the purposes and means of processing personal data.
1.3 For security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries to the controller), this website uses SSL/TLS encryption. You can recognize an encrypted connection by “https://” and the lock icon in your browser’s address bar.
2. Data Collection When Visiting Our Website
When you use our website for information purposes only, we collect only the data that your browser transmits to our server (server log files):
- Page on our site visited
- Date and time of access
- Amount of data transferred (bytes)
- Referrer URL
- Browser used
- Operating system used
- IP address used (where applicable, anonymized)
Processing is based on Art. 6(1)(f) GDPR (legitimate interests) to improve stability and functionality. No disclosure or other use occurs. We may review server log files subsequently if there are specific indications of unlawful use.
3. Cookies
We use cookies to make visiting our website attractive and to enable certain functions. Some cookies are deleted after your session (session cookies). Others remain on your device (persistent cookies) and allow us or partners (third-party cookies) to recognize your browser on future visits. Where cookies process personal data, processing is based on Art. 6(1)(b) GDPR (contract) or Art. 6(1)(f) GDPR (legitimate interests in functionality and user-friendly design).
We may cooperate with advertising partners; in that case, third-party cookies may be stored. You will be informed separately about such cookies and the scope of the data collected.
You can configure cookie settings in your browser (help pages linked below). If you do not accept cookies, website functionality may be limited.
4. Contacting Us
When you contact us (e.g., via form or email), we collect personal data as shown in the form. Data are used solely to respond to your request and for technical administration (Art. 6(1)(f) GDPR). If your request aims to conclude a contract, Art. 6(1)(b) GDPR applies additionally. Data are deleted after final processing unless statutory retention obligations apply.
5. Customer Accounts and Contract Processing
We process personal data you provide to perform a contract or open a customer account (Art. 6(1)(b) GDPR). Which data are collected appears in the forms. You can request deletion of your account at any time. After full contract processing or account deletion, data are blocked with regard to statutory retention periods and deleted thereafter unless you consent to further use or we are legally permitted to continue processing.
6. Use of Data for Direct Advertising
6.1 Email Newsletter
Subscription uses double opt-in. By confirming, you consent to processing (Art. 6(1)(a) GDPR). We store your IP, date, and time of sign-up for proof purposes. Unsubscribe anytime via the link in the newsletter or by contacting us; your email will then be deleted from the distribution list unless further use is permitted by law or consented to.
6.2 Postal Mail
Based on our legitimate interest in personalized direct advertising, we may store your name, postal address, and—if provided—title, academic degree, year of birth, and professional/industry/business designation and use them to send offers by post (Art. 6(1)(f) GDPR). You may object at any time.
7. Order Handling
We share personal data with service providers to fulfill contracts (Art. 6(1)(b) GDPR): transport companies for delivery and payment institutions for payment processing. Where payment services are used, you are informed below.
7.2 Shipping Partners
We transmit name and delivery address solely for delivery purposes to a selected shipping partner (Art. 6(1)(b) GDPR).
7.3 PayPal
When paying via PayPal (or related methods), payment data are transmitted to PayPal for processing (Art. 6(1)(b) GDPR). PayPal may perform credit checks (Art. 6(1)(f) GDPR). Details: PayPal Privacy Policy. You can object by contacting PayPal; processing necessary for contract performance may continue.
7.4 Credit Checks – Creditsafe Germany
If we provide goods/services in advance, we may perform a credit check (Art. 6(1)(f) GDPR) via Creditsafe Deutschland GmbH, Charlottenstraße 68–71, 10117 Berlin. Score values may be used based on recognized statistical methods. You can object by contacting us or Creditsafe; processing necessary for proper payment handling may continue.
8. Social Media: Videos – YouTube
We use YouTube in extended privacy mode. When playback starts, YouTube may set cookies and collect usage data. If logged into Google, actions may be linked to your account. Google creates usage profiles (Art. 6(1)(f) GDPR). You have the right to object by contacting YouTube. Accessing our site may connect to Google regardless of playback. More: Google Privacy Policy.
9. Online Marketing – Google Ads Conversion Tracking
We use Google Ads and conversion tracking to measure campaign success and show interest-based ads (Art. 6(1)(f) GDPR). A conversion cookie is set upon ad click (valid ~30 days). Opt out via browser settings or plugin: Ads Settings Plugin. Further info: Google Privacy Policy.
10. Web Analytics – Google (Universal) Analytics
We use Google Analytics with IP anonymization “_anonymizeIp()”. In rare cases, full IPs may be sent to the USA and truncated there (Art. 6(1)(f) GDPR). Opt out via plugin: Browser Add-on. More info: Google Analytics Help.
11. Remarketing – Google Ads Remarketing
We use Google Ads Remarketing for interest-based ads (Art. 6(1)(f) GDPR). If you consent to Google linking web/app history with your Google account, cross-device remarketing may occur. Manage preferences: Ads Settings or aboutads.info.
12. Tools
12.1 Google Web Fonts
For uniform font display, your browser connects to Google servers; if unsupported, system fonts are used (Art. 6(1)(f) GDPR). More: Google Fonts FAQ, Privacy Policy.
12.2 Google reCAPTCHA
Used to distinguish human input from abuse (Art. 6(1)(f) GDPR). More: Google Privacy.
12.3 Google Customer Reviews
With your consent (Art. 6(1)(a) GDPR), we may share your email with Google to request a purchase review. Reviews may appear in Google Seller Ratings. Info: Customer Reviews, Seller Ratings.
13. Your Rights
Rights under GDPR include: access (Art. 15), rectification (Art. 16), erasure (Art. 17), restriction (Art. 18), notification (Art. 19), portability (Art. 20), withdrawal of consent (Art. 7(3)), and complaint to a supervisory authority (Art. 77).
13.2 Right to Object
You may object at any time, on grounds relating to your particular situation, to processing based on legitimate interests (Art. 21(1) GDPR). If you object, we will stop processing unless we demonstrate compelling legitimate grounds overriding your interests or the processing serves legal claims. You may also object at any time to processing for direct marketing (Art. 21(2) GDPR); in that case we will cease such processing.
14. Storage Duration
Storage depends on legal basis, purpose, and statutory retention periods. Data based on consent are stored until withdrawal. Data under Art. 6(1)(b) GDPR are deleted after statutory retention if no longer necessary. Data under Art. 6(1)(f) GDPR are stored until objection unless overriding grounds exist or the processing serves legal claims. For direct marketing under Art. 6(1)(f), storage continues until objection. Otherwise, data are deleted when no longer necessary for their purposes.